Ryan Moran, the founder of Capitalism.com, decided to give this recording of the talk of Perry Belcher at his conference for free. You can listen to it at his spotify podcast.

Perry’s topic is:

“How to use Content Marketing to Rapidly Expand your Online Sales”

or as the podcast describes it, he talked about his ideal funnel system.

There are other talks he uploaded there and gave away for free but this is the topic I chose because it’s something I can use at this moment in my journey towards financial freedom. 🙂

My notes:

(I’m currently listening to it while writing this. I want to remember the lessons I’ve learned)

*Have a tripwire = personalized premium

I love this quote from him:
People buy things that remind themselves and tell others who they are

^I totally agree with this. I buy things that remind me who I am, what I like, what my interests are and easily tell others what I’m interested in. I bought a jacket that looked like a costume of an “akatsuki” because I love the Naruto anime series.

An example he gave is if he was a dentist, he would give out premiums (free stuffs he will give away that people want) so people will go to him to get what their teeth need.

*Talk to people about what they want = show people what they are getting when they buy what you are selling. More words on what they will get and less on what you are selling.